About

Jazwares is a global toy company that designs and manufactures toys and other consumer products. The company is best known for its award-winning and collectible Squishmallows plush line. It also has toy licensing agreements with well-known brands like Fortnite, Russ and Star Wars.

Challenge + Solution

No more playing around: eHouse helped toy company Jazwares create a seriously effective multi-brand customer experience on their eCommerce site. eHouse designed the site using UI/UX best practices to create an intuitive, user-friendly shopping environment with a shared cart.

Multi-brand shopping experience in Shopify

The new multi-brand, tabbed shopping experience distinguishes each of the company’s brands – Jazwares, Squishmallows and Jazwares Vault – and their different shopping experiences. Each brand has a distinctive template for its homepage, product listing page (PLP) and product detail page (PDP), as well as its own navigation menu to create the feeling of three different sites on a single Shopify store.

The tab design and global styling of page headers makes it easier for customers to navigate across the different brands and clearly indicates they can conveniently add products to a shared cart and checkout. 

| Designing a single, multi-brand eCommerce site with a shared cart brings significant development efficiencies and lowers costs. |

For more about the benefits of a multi-brand eCommerce approach, read our blog post or checkout the Jazware's site!