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Fidelity Denim

Fidelity Denim’s Perfect Fit: Growth Through Strategic Marketing

Fidelity Denim, renowned for its premium craftsmanship, partnered with eHouse to modernize and streamline its marketing approach, driving stronger revenue and deeper customer relationships. Faced with low-performing pop-ups and unengaged wholesale customers, eHouse reimagined the brand’s strategy with sharp, on-brand creativity. Redesigned pop-ups and personalized user journeys led to a 54% increase in email sign-ups and a 9% boost in SMS subscribers. Additionally, Rebuy’s tailored product recommendations generated $14,000 in additional revenue within just three months.

On the wholesale front, eHouse replaced overwhelming email blasts with a refined, product-first cadence featuring high-quality imagery that better engaged customers. This strategic shift resulted in a 56% higher click rate and an 11% increase in placed orders year over year. By leveraging tools like Shopify, Klaviyo, and LiveRecover, Fidelity Denim achieved a 77% surge in SMS revenue and created a seamless customer journey that fostered loyalty and repeat purchases.

Services & Tech

Creative

Strategy

Email/SMS

Ads

Shopify

Klaviyo Email Marketing

Meta Ads

Rebuy Product Recommendations

LiveRecover Automation

textured background for testimonials

54%

increase in email signups

9%

boost in SMS subscribers

$14K

additional revenue from Rebuy's product recommendations

56%

higher click rate for wholesale

77%

surge in SMS revenue for wholesale

11%

increase in placed wholesale orders YoY

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