The Basket Lady, a family-owned brand known for its handcrafted baskets and home decor, partnered with eHouse to revitalize its email and SMS marketing efforts. Faced with challenges like underperforming pop-ups and declining email engagement, eHouse implemented a thoughtful, tailored approach. Redesigned pop-ups featuring on-brand visuals and personalized user journeys increased the submission rate from 0.48% to 0.64%, driving a 14% rise in new email subscribers and a 16% increase in SMS subscribers.

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To re-engage a declining email audience, eHouse tested dynamic subject lines with personalization and emojis, alongside introducing plain-text formats for a more approachable feel. These strategies delivered a 315% boost in click rates and a 21% growth in placed order rates compared to the previous year. Meanwhile, SMS revenue soared by 112%, cementing its role as a key revenue driver. Through strategic collaboration and a customer-first mindset, eHouse helped The Basket Lady foster deeper connections with its audience and achieve impactful growth.