BIOHM, a leader in microbiome data-powered health products, partnered with eHouse to further enhance their growing eCommerce site through a data-driven, iterative approach. Leveraging retained services, eHouse conducted comprehensive site and data audits to develop a strategic roadmap for continuous improvement. Key actions included redesigning the site’s navigation and product detail pages, resulting in a 7% increase in purchases of BIOHM’s most popular product, a 25% reduction in checkout abandonment, and a 10% year-over-year increase in subscription conversion rates. By consistently analyzing performance and implementing user experience enhancements, eHouse successfully optimized BIOHM’s site for sustainable growth and customer satisfaction.

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