iROCKER, an adventure brand renowned for its innovative paddle board technology, required a global eCommerce overhaul to enhance user experience, streamline operations, and empower its team to manage site updates independently. eHouse addressed these needs by migrating iROCKER’s multiple Magento stores to five unified Shopify Plus sites, improving UX/UI design, and integrating interactive features to enhance product findability and customer education. This migration resulted in significant increases in engagement and conversions, particularly in the U.S. and Canada, while establishing a scalable and flexible framework for sustained growth.