Grafton Apparel is a Canada-based men’s apparel group that encompasses brands such as Tip Top Tailors, George Richards, and Mr. Big & Tall. Their brand Tip Top specializes in suits in and men’s formalwear for special occasions.
After an initial full redesign & build, and years of a long-term retainer partnership, Grafton Apparel requested that the eHouse team design and build an immersive wedding planner experience for their brand Tip Top. The ‘Piece of Cake’ tool, as the planner was named, offers the ability for Tip Top customers to curate and coordinate wedding looks, share and assign ensemble to members of their wedding party, and offer convenient purchasing options for each outfit.
Services & Tech
UX/UI Wireframe Prototyping
Visual Design Experience Prototyping
Custom Theme Development
Custom Application Development
Omnichannel Integration Consultation
Grafton IT Team
A net-new experience for Tip Top customers, the ‘Piece of Cake’ coordinator tool needed to be immersive and easy to understand. The experience was designed with the goal of making the planning and coordination of wedding party looks streamlined and simplified for all parties, allowing users to:
From a development and integration perspective, a critical element of this project was planning and building so that it could be leveraged by the internal Grafton tech team to connect it with their internal systems.
Our team provided the design, development, and strategic resources required to create a new, best-in-class front-end user experience. Working closely with the Grafton team, we collaborated to plan and build an experience that checked all of the boxes for Grafton’s Tip Top wedding customer base.
With thoughtful and thorough wireframing and prototyping, we designed an elegant UX journey with beautiful UI design, clear and consistent messaging, and helpful communications throughout the experience to guide users at each step of the way. An easy form setup accompanied with brief step-by-step instructions allows customers to quickly create their wedding day event. The Wedding Event dashboard contains all wedding details and looks in a drawer-style flyout menu, which can be accessed by clicking on a floating “Wedding Event” widget that appears when a coordinator or wedding party member signs into their account. “Complete the Look” product recommendations on product detail pages make selecting the correct items in the appropriate sizes a straightforward experience, and content sections sprinkled throughout the homepage and landing pages linked to the global header provided tactful visibility for the ‘Piece of Cake’ tool throughout the site.
When it came to development, this custom application was built to be easily integrated, and the Grafton IT team was able to roll the product out as an omnichannel solution that worked both in store and online.
With the careful consultation, development, and implementation of the ‘Piece of Cake’ tool, eHouse was able to provide Grafton Apparel with an innovative offering that makes coordinating wedding day ensembles a seamless experience.
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