Vintage Havana faced significant challenges with their email marketing strategy, struggling with customer retention and stagnant revenue growth. To address these issues, a comprehensive strategy was developed, focusing on targeted content personalization to boost engagement and conversion rates. This approach included email management and optimization, styling, text message management, lifestyle and product photography, fulfillment, creative services, social ad management, and site maintenance.

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The results were transformative. Email conversion rates soared by 35%, the total number of email recipients grew by 60%, and Klaviyo-attributed revenue surged by 53%. Additionally, flow-attributed revenue increased by an impressive 81%, and campaign-attributed revenue rose by 35%. This strategic overhaul revitalized Vintage Havana's email marketing efforts, significantly enhancing customer engagement and driving substantial revenue growth.