Drawing upon the rich heritage of Jalisco’s agave craftsmanship, ALMAVE infuses centuries of distillation artistry into each bottle of their non-alcoholic Blue Agave spirit. The eHouse team has created an eCommerce experience that seamlessly blends cultural storytelling with a user-centric shopping journey on Shopify.
ALMAVE, co-created by Iván Saldaña and Formula 1 World Champion Lewis Hamilton, combines Saldaña’s expertise in Blue Agave spirits from Jalisco, Mexico, with Sir Hamilton’s innovative approach. This collaboration has resulted in the first premium non-alcoholic Blue Agave spirit, maintaining high taste and quality standards.
Services & Tech
UX/UI Design
Visual Design Experience Prototyping
Custom Theme Development
Strategic Consultation
Accessibility
Shopify Plus
Klaviyo Email Marketing
Malomo Post-Purchase Tracking
Smartrr Subscriptions
Junip Reviews
Gorgias Customer Support
The project aimed to revolutionize the non-alcoholic spirits industry with ALMAVE. Goals included redefining non-alcoholic beverages, creating an impressive, scalable website, and strategizing for growth. Collaboration with various partners sought to combine tradition with innovation, launching a premium non-alcoholic Blue Agave spirit and establishing a strong online and subscription-based presence.
A comprehensive approach was taken, with Portland’s INDUSTRY agency helping to develop a visually striking, scalable website. Utilizing Smartrr’s subscription services and Shopify’s blog for cocktail recipes, the project aimed to drive sustained revenue and brand loyalty. The website’s design blended brutalism and motion, generating interest in the spirits industry.
ALMAVE’s launch was a significant success, setting new standards in taste, quality, and innovation in the non-alcoholic spirits market. The website, notable for its design and subscription options, facilitated ALMAVE’s ongoing expansion. Collaborations ensured a strong web presence and community building through engaging content, establishing ALMAVE as a non-alcoholic spirits market leader.
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