Brome Bird Care, known for their innovative bird feeders, struggled with the challenges of manual data entry and meeting EDI requirements. Seeking a scalable solution, they partnered with eHouse to simplify their operations. eHouse implemented an EDI integration that automated data exchange across their platform, eliminating manual processes and ensuring total compliance with EDI standards. This integration not only streamlined vendor communications but also significantly enhanced operational efficiency, allowing Brome Bird Care to focus on growing their business and delivering exceptional products to their customers.
Here’s how they enhanced their customer experience by integrating their eCommerce operations.
Services & Tech
Integrations used:
EDI
Connectors Used:
Blue Link ERP
EDI
Founded by Paul Cote and headquartered in Quebec, Canada, Brome Bird’s feeders are highly sought after by nature lovers and bird enthusiasts alike. Brome Bird Care feeders are special with their Squirrel-proof patents. Designed to prevent squirrels from eating feed, the squirrel’s weight on the feeder automatically closes the seed ports, denying access to the seed and leaving the squirrels unharmed. Brome Bird Care products are easy to use, made from sustainable materials that are built to last. Plus, they include expert customer service to owners who need maintenance or repairs. Brome Bird Care also contributes to nature study and conservation through donations and community building with nature enthusiasts.
Growing consistently over the years through various marketplaces and vendors across the United States, Brome Bird Care was faced with multiple retailers and trading partners with EDI requirements.
While looking for an agile EDI integration solution, they trusted the expertise of eHouse and its EDI iPaaS Integration.
Brome Bird came to eHouse in 2015 because they needed to integrate multiple marketplaces such as Amazon, Lowes, Walmart USA, and more to their Blue Link ERP. Their EDI compliance needs also meant eliminating manual data entry, increasing their tracking visibility, and allowing them to streamline their EDI operations.
eHouse’s integration platform supports EDI transaction processing. In short, this eliminates the need to maintain EDI software, enabling direct connectivity with trading partners. Our EDI in the cloud service provides full support to satisfy all retail requirements, including EDI standards from big-box retailers.
Let’s take a look at the key integration workflows created for Brome Bird.
Alongside the typical EDI transactions such as 850, 856, 810, etc, eHouse designed a specific tracking model for Brome Bird that allows them to match tracking numbers with their ASNs. Favorably, this saved Brome Bird hours of manual data comparison and re-entry. In addition, this level of agility allowed their team to confidently comply with Amazon’s EDI standards and compliance requirements.
eHouse was also able to solve 3PL warehouse issues. Several packing options were provided so Brome Bird can choose the best one to send to their 3rd party warehouse.
Brome Bird Care has multiple trading partners such as Lowes, Walmart. In fact, each trading partner has specific EDI communication methods. To stay compliant and avoid chargebacks, seamless automation is key across all channels. Some common EDI transactions eHouse provides Brome Bird Care to automate their sales channels include 753, 850, 860, 865, 875, 880, 810, 882, and detail and non-detail 856 transactions. The eHouse platform also handles an outbound 940 to warehouse systems and an inbound 945 from their warehouse systems.
Integration enables Merchants to connect their EDI trading partners to their ERP and other systems. In fact, the benefits of integrating your retail EDI systems with your ERP via an iPaaS are endless. The benefits of EDI integration include:
With over 26 years of integration experience, we have integrated systems point-to-multipoint. Are you seeking the next level of EDI integration solutions? Let’s work together.
“A pallet details report was created as a guideline to warehouse staff to build pallets according to our customers’ strict specifications. This unique report also provides us with weights and dimensions for routing requests. We are no longer waiting on warehouse staff for this information which means a quicker turnaround and faster order processing.”
Maureen McKinnon, Brome Bird Care
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