When Autofiber, the go-to brand for professional-grade microfiber cleaning products, wanted to make waves during the busiest sales season, they turned to eHouse for a little extra polish. With multiple sales windows — including a wildly popular Mystery Box promotion — eHouse took on the challenge of keeping the customer journey seamless, the messaging cohesive, and the excitement high.

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By updating Klaviyo email flows and crafting clever, engaging campaigns, eHouse turned consumer interest into action, delivering 34.69% of total revenue through email marketing and boosting order volume by 6% compared to last year.

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Even with challenges such as extending the Mystery Box sale on short notice, eHouse adapted quickly. Engaging GIFs, creative copy, and strategic tweaks kept emails fresh, achieving a 1.09% click rate during Black Friday and Cyber Monday — no small feat after sending 23 emails. Meanwhile, social efforts led to a 478,700 increase in video views and 480 new followers in just 30 days. With 71.3% of reach coming from new audiences and an 18% boost in website clicks, Autofiber’s holiday campaigns demonstrated the power of agility and creativity to drive measurable results.