Facing challenges with product findability and content scalability, MTN OPS, an outdoor performance supplements and nutrition company, partnered with eHouse for a transformative solution. The previous navigation system limited customer access to diverse product categories, and a manually coded site hindered rapid content updates. eHouse resolved these issues with an information architecture audit and a redesigned global header that brilliantly showcased product categories. The modular header, featuring image-focused CTAs and swappable links, enabled effortless A/B testing and updates, while redesigned product buy boxes with image-forward variant selectors enhanced the shopping experience.

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To scale efficiently, eHouse implemented a Shopify 2.0 theme with a dynamic content system for rapid landing page creation and frequent updates. Custom CMS modules with “Add to Cart” buttons boosted conversions. Additionally, a robust Recharge Subscriptions integration streamlined the subscription process, offering flexible shipment options and a user-friendly account portal. These enhancements significantly improved product visibility, operational efficiency, and supported MTN OPS's evolving content needs, driving their growth and elevating customer satisfaction.