Industry Trends
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4 MIN READ
The thing on everyone’s mind at Shoptalk 2025 was unified commerce. But brands weren’t asking why they should unify their systems. They were asking how soon they could make the switch.
It’s like watching a team of talented players try to win without a shared playbook. Sure, they can run solo, but they’ll never win that way.
Unified commerce isn’t just another buzzword for omnichannel or tech consolidation. It’s a fundamental shift in how your systems operate—built on a single data model, shared logic, and natively connected experiences.
It’s not about layering on more tools. It’s about building an ecosystem that works holistically for your customers and your team.
That means no more stitching together disconnected POS, ecommerce, loyalty, and ERP systems. No more duct-tape integrations or reactive fixes. Instead, you’re building a foundation that scales with you—clean, simple, and positioned for growth.
A too-often shared experience: "We're growing, but our systems are slowing down."
One omnichannel retailer I spoke with couldn’t display store-specific inventory online. The result? A third of BOPIS orders required customer service intervention. Some were canceled outright. Not because the products weren’t in stock, but because the systems couldn’t talk to each other.
That’s the cost of complexity. And it’s exactly why more retailers are turning to platforms like Shopify, not just for ecommerce, but as a unified foundation across online, in-store, and B2B.
Shopify is quickly becoming the platform of choice for brands looking to simplify and unify operations across every channel.
Why? Because everything lives in one environment. Shopify POS, Online Store, and B2B all share the same backend. Product catalogs, inventory, customer data—it’s all connected. App developers build for Shopify merchants, not for siloed channels. That level of cohesion unlocks efficiencies legacy systems just can’t match.
We’ve seen it firsthand. One client moved from a patchwork of custom integrations to Shopify and saw immediate impact: lower tech costs, faster store rollouts, stronger team adoption, and clearer, more actionable insights. They stopped building workarounds and started building real momentum.
Love Wellness is a textbook case of personalization done right — from clinical ingredient breakdowns to thoughtful subscription flows.
During our panel, we discussed tools like Rebuy’s Smart Cart with switch-to-subscription functionality, in-cart upsell widgets, and post-purchase offers. These aren’t bells and whistles; they’re business drivers.
Ali from Rebuy shared one of my favorite A/B tests: a wine brand offered mystery bundles at two different price points. The higher-priced bundle converted better—same product, different framing. Proof that the right offer, at the right time, can make personalization feel powerful.
That kind of agility? It’s only possible when your tech stack is unified and your data is clean.
Unified commerce isn’t a luxury. It’s a lever. And the brands pulling it are scaling smarter.
It helps fast-growing retailers:
And the numbers don’t lie. According to EY’s report, retailers using Shopify POS see:
If you’re feeling the friction, you’re not alone, and you don’t have to settle for the same old systems that slow your business down.
We help fast-growing brands simplify, unify, and scale smarter.
Because unified commerce isn’t just the future, it’s your answer to growing smarter, stronger, and more sustainably.
The best time to unify was yesterday. The second-best time is now.
– Mack
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