Integration Tips
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9 MIN READ
The general concept of data integration is the movement of data between applications, systems, and/or external applications and/or trading partners.
In the previous articles in this series, we’ve already covered the five different approaches to data integration, the two processing solutions, and the various misconceptions around data validation. There’s been a recurring theme throughout these previous articles, and if you’ve been keeping up, you know that it’s:
The importance of having a clearly defined strategy before adopting and implementing a data integration solution.
Well, if you didn’t catch it before, that’s okay because this article is all about emphasizing the importance of having a strategic data integration solution. Determining a strategy before adopting a data integration solution is imperative, as a good percentage of data integration challenges post-implementation actually occur due to an inadequate strategy way before any integration decisions were actually made.
This article highlights key aspects of data integration including improving business operations, increasing data value and keeping up with today’s competition. We’ll also dive into the concept of viewing data integration as a strategic investment towards digital transformation. Keep reading to get the inside scoop on how to strategically investment in your own business with the right data integration solution!
Data can be one of the most valuable assets to your business, but if it’s locked up in individual applications and doesn’t flow throughout the organization, no amount of data will be useful. First understanding the importance and value data integration offers to your business is one of the most important steps you can take. Having a clear understanding of data integration and applying it in the right form and structure for your business’ needs correctly can allow you to drive incredible growth.
After all, as your business grows, the amount of data your business has and can potentially leverage to your advantage increases exponentially.
For scaling businesses, the emphasis is clearly on the need for an agile and scalable data integration approach like VL by eHouse’s iPaaS solution. Here are some of the key perks of top-tier data integration services and platforms like VL by eHouse’s that we've noticed.
Ultimately, the goal of strategic data integration is improvement. Improving customer experience, operations, productivity — everything! You may be wondering, “will adopting a data integration strategy grow my business?”
In short, yes! — But remember that a data integration solution without strategy doesn’t promote long-term growth.
Let's explain...
As previously discussed, there are several approaches to data integration. The approach you adopt has to fit your unique business needs and most importantly involve a clear strategy and approach. Think of finding the right (strategic) data integration solution as a hunt to put more dollars back into your business while continuing to grow it.
Adopting a data integration strategy will grow your business, but a solution without strategy doesn't promote long-term growth.
Once your solution is implemented and you’re running a fully integrated and automated ecommerce or multichannel business, you’re in for a ride with the benefits you’ll begin to see.
An easy way to remember the benefits is to think of the 3 I's:
We’ve discussed that data integration does not alter, change or fix data, but it can transform it depending on the solution you adopt. Transforming data is one of the many aspects that sets VL by eHouse apart from others, as data integration in general doesn’t apply business rules as a standard feature. But VL by eHouse transforms your data by applying business rules directly to the data as it moves between applications. Data integration improves the value of your data by creating a unified system where the data is pooled together from disparate sources.
In the present economy, expectations are rising every day. Customers want and expect top-of–the-line service, and this is powered by the technology your business chooses. An iPaaS data integration approach like VL by eHouse’s enabled agile and robust business practices, allowing you to stay ahead of your competition.
The short answer: Because data integration is a strategic investment towards digital transformation.
Data integration is not a cheap quick fix; it involves adopting a strategy and approach to ensure the solution is tailored to your needs. It’s not a Band-Aid fixing a symptom; rather, it’s bolstering your business with the right tools to head into the future with.
Negative impacts of poor approaches to data integration can have severe impacts on business outcomes including revenue loss, loss of valued customers to competitors, and optimization challenges. Overall, an undersized or inadequate data integration solution can result in affecting business outcomes and are a result of a lack of an integration strategy.
As expectations are rapidly increasing, businesses are turning to integration technologies to have a deeper impact on business operations and improve customer experience. When a data integration solution is well-designed along with a strategy, it will optimize business operations.
An investment in strategic data integration efforts is an investment towards:
Data integration is not a Band-Aid fixing a symptom; rather, it’s bolstering your business with the right tools to head into the future with.
The ultimate goal of a great data integration implementation is to promote agility, scalability, business intelligence and visibility, all of which implicitly or directly goes towards building and improving on customer experience.
But it’s not enough to simply download any integration and hit ‘go’ as a means to adopting a data integration solution: you need to have a strategy and approach in place before approaching specific solutions or partners. A recent study conducted by Forrester outlined that the majority of data integration challenges occur due to inadequate integration strategy.
A strategic data integration solution is an investment towards the long-term growth of your business: a solution like VL by eHouse that is agile to change, scalable, and elastic, allowing you to grow beyond what you thought was possible.
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