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Party For the Parks Event Campaigns

At a Glance

  • A notable non-profit needed their upcoming benefit to generate interest and donations
  • Built microsite for presenting event information and to enable online ticket purchasing
  • Created successful email campaign to target segments
  • 25.5% higher email open rate than industry average

The Situation The Charleston Parks Conservancy had planned an impressive weekend festival. They picked the date, they chose the location, all that was left was reaching the people. The non-profit needed some help to populate their party … Show More

Heading a movement to adopt, maintain and beautify 120 of our cities' parks is no small feat. Finding the funding to make it possible is no small task either. With the help and generosity of its board members, volunteers and staff, the non profit is able to organize events such as Party For the Parks to raise essential funding. The non-profit needed a cost efficient means to reach supporters and deliver the message about their upcoming event.

The Solution In order for Party For the Parks to be a smashing success, the Charleston Parks Conservancy needed to get the word out and have an easy, convenient way for supporters to purchase tickets in advance … Show More

Although the CPC feels right at home in the outdoors, they knew that the online frontier was a whole different animal. Having already established brand standards for Charlestonparksconservancy.org, we were able to work closely with the event committee to put together an appealing microsite with trackable results. They also opted to launch an email campaign to intrigue park lovers and local communities alike.