When a new project is in and ready to hit the ground running, the first instinct for many designers is to dive in. Open Photoshop and start making things pretty. Let me be the first to say… fight the urge. There is a lot that needs to happen before we get to design.
Having recently launched our own new web site I was reminded of what can often be hard to explain to clients and that is, “Good is Good Enough”. This post is for anyone thinking of launching a new website (or web app) or is currently working on one.
The creative brief comes first. No, it’s not the sexiest part of the project and no, you don’t get to use photoshop or fireworks. But, by doing the creative brief, you will be able to better communicate with the client upfront in a language they understand before throwing out designer speak such as white space, typography, or color theory.
